General
Ecommerce
Content Marketing
B2B
Video
Site Search
General
- 98% of website visitors are anonymous – Adobe
- 97-98% of website visitors are anonymous. Only 2-3% will ever share their email address or otherwise identify themselves. – MonoLoop, Tealium (via Act-On Website Visitor Tracking Datasheet), Marketo ‘Unmask Inbound Visitors.’
- 58%+ of website visitors bounce; 61% for B2B and 54% for B2C. – Brafton 2017
- 49% of website visitors bounce for sites using Google Analytics. 41-55% is considered average. That means about half your traffic goes nowhere.- GoRocketFuel.com
- An average of 45% of website visitors bounce; they visit only one page. 25% of all websites have a bounce rate of 55-80%. – TechWyse
- Bounce rate is the 4th most important for search engine rankings. – SEMRush
- 43% of website visitors go immediately to search – Forrester Research
- Ecommerce site searchers convert 1.8x higher (Screen Pages research)
- WebLinc research suggests they are 216% (2.2x) more likely to convert than other users. – NeilPatel.com
- 81% of companies are expected to compete primarily on customer experience in 2019 – Gartner
- A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator.
- CMOs Spend 37% of Their Budgets on Customer Acquisition: While some pieces of research in the past have suggested that marketers are concentrating on acquisition at the expense of retention, that doesn’t seem to be the case for the CMOs surveyed by Gartner.
- In fact, these marketers’ spending on customer growth and retention outpaces budgets for customer acquisition by an almost 2:1 ratio (63% and 37% share of budgets, respectively). Still, much of that is spent on “customer growth”, with acquisition getting a larger piece of the pie than retention.
- By 2020, more than 40% of data analytics projects will relate to customer experience. – Gartner
- 78% of chief marketing officers see content marketing as the future of marketing. Demand Metric
- Content marketing costs up to 41% less than paid search. – Kapost
- Personalization
- 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%. – Instapage
- Lack of content relevancy generates 83% lower response rates in the average marketing campaign.- Instapage
- 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. – Instapage
Ecommerce
- 92% of 1st-time visitors to retail sites don’t come to buy. – Episerver
- 80% of consumers are more likely to make a purchase when brands offer a customized experience – Epsilon 2018
- 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. – Instapage
- When shoppers follow AI-powered product recommendations, their average order value increases by 14%. – Salesforce
- Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online. – Instapage
- By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. – Instapage
- 48% of customers started searching for the product they bought on mobile first. – Google, 2018
- The average ecommerce conversion rate is 2.63% in the US and 2.86% globally. – Invespcro 2018
- The average ecommerce conversion for desktop is at 3.83%
- The average ecommerce conversion for mobile is at 2.03%
- The average ecommerce conversion for tablet is at 3.84%
- Ecommerce conversion rates have steadily declined over the last 10 years
- 88% of retailers say personalization has improved their marketing effectiveness. – Salesforce
- 74% of customers feel frustrated when website content is not personalized.- Instapage
- 31% of consumers wish their shopping experiences are more personalized than they currently are. – Infosys
- 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. – Instapage
- Brands spend 25%-43% of their marketing budget on content, yet only 23% of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and correct format – Marketing Profs, eMarketer
Content Marketing
- 78% of chief marketing officers see content marketing as the future of marketing. – Demand Metric<
- Content marketing costs up to 41% less than paid search. – Kapost
- Average content marketing conversion rate is 2.35%. – Wordstream
B2B
- B2B companies say customer experience (or CX) is the most exciting opportunity in 2020 (beating content marketing, video marketing and social). – Econsultancy and Adobe Annual Digital Trends report,
- Lack of content relevancy generates 83% lower response rates in the average marketing campaign.- Instapage
- Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. – Instapage
- 71% of B2B buyers consumed blog content during their buying journeys. 3-5 content pieces are the norm. – Demand Gen
- In 2017, across both B2C and B2B sites, the average bounce rate was over 58%; 61% for B2B and 54% for B2C. – Brafton
Video
- Before doing any further shopping, 50% of internet users searched for videos on products or services that captured their interest. – Google
- 48% of marketers plan to add a YouTube channel to their content marketing strategy in the next year according to HubSpot’s State of Inbound report
- 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. – Adélie Studios
Site Search
- 43% of website visitors go immediately to search – Forrester Research
- Ecommerce site searchers convert 1.8x higher (Screen Pages research)
- WebLinc research suggests they are 216% (2.2x) more likely to convert than other users. – NeilPatel.com
- 48% of customers started searching for the product they bought on mobile first. – Google, 2018
- By 2020, 50% of all online searches will be voice searches. – Wordstream, 2018
